
Overview of Work
Balfour & Co (formerly American Achievement Corp.) is the parent company of such generations-old brands as Balfour, Artcarved, Keepsake and Taylor Publishing. The company manufactures and markets high school and college class rings, yearbooks, letter jackets, professional and college championship jewelry, and jewelry for U.S. military personnel.
As Chief Communications Officer, my responsibilities included all public and media relations, internal/organizational communications, product publicity, and development of School Enrichment Programs to help more than 700 independent sales representatives engage their respective school administrators with the Balfour brand. Served on Executive Leadership Team and helped position the company for acquisition
2 / FreshStart Program (High School Freshmen)
Created this program for local market franchise owners to provide high schools with a freshman orientation program, as well as to get in front of students earlier. Still in use today.
Current Website+ Link + Link + Link
4 / Parent Company Rebrand Architecture
Balfour is a leading vendor to professional sports teams that are creating championship rings for players and fans.
