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Overview of Work

Balfour & Co (formerly American Achievement Corp.) is the parent company of such generations-old brands as Balfour, Artcarved, Keepsake and Taylor Publishing. The company manufactures and markets high school and college class rings, yearbooks, letter jackets, professional and college championship jewelry, and jewelry for U.S. military personnel.

 

As Chief Communications Officer, my responsibilities included all public and media relations, internal/organizational communications, product publicity, and development of School Enrichment Programs to help more than 700 independent sales representatives engage their respective school administrators with the Balfour brand. Served on Executive Leadership Team and helped position the company for acquisition

1 / Balfour Name Announcement + Q&A

Designed, built and maintained our organization's website in Squarespace.

2 / FreshStart Program (High School Freshmen)

Created this program for local market franchise owners to provide high schools with a freshman orientation program, as well as to get in front of students earlier. Still in use today.

3 / Major League Baseball (Yankees & Giants) Rings

Balfour is a leading vendor to professional sports teams that are creating championship rings for players and fans.

4 / Parent Company Rebrand Architecture

Balfour is a leading vendor to professional sports teams that are creating championship rings for players and fans.

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CONTACT US:

lynne@ingagetx.com

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